Website Publicity Tools For Your Business
We need to look at publicity tools for your business website. After all, as a business person, the reason you want a website is to gain publicity for your business, generate leads and convert leads to customers. This chapter on publicity tools for WordPress business sites looks at direct lead generation and publicity tools, as well as traffic generation tools such as social networking.
Website Publicity Tools
Website publicity tools are methods employed to drive traffic to your website. Generating website traffic is a multi-faceted subject using;
- Reliable SEO methods to get the website content found by search engines
- Other ways to encourage visitors including sharing content by social networking
Building traffic to the website is important, but just as important is converting visitors to customers. After all, if the website has 1000 visitors a day, but none of these visitors are buying our products, the website is not much use to us. So as well as generating traffic, we need ways to convert the visitors to clients.
Calls to Action Tools
It’s all very well to have lot’s of traffic (visitors) to the website, but a business needs to convert these visitors to leads, and from leads to customers. These are Calls to Action” and can include contact forms, lead generation tools and motivational calls e.g. “Buy Now” are one way of converting visitors to leads, however, WordPress offers more ways to use the website to influence visitors to become clients.
We can use the website to advertise our products and services, which is one of the main reasons to have a business site. We can tell visitors about our business and inform them of latest developments and company news (the business blog). We can provide direct motivational tools that make it easy for visitors to enquire about a specific product or service. You can offer give-aways or free downloads (very effective in creating a database of prospects – leads).
Remember the Call to Action basics; Buy My Product, Generate Leads, Find Out More.
Social networking for business has become one of the most important and useful tools for a business to get its website (and the business) publicity. Facebook, Twitter, Linked In, Digg and a host of other social nets play a valuable role in attracting visitors to a website.
Action, Subscribe, Reply
Calls to Action are effective tools to convert visitors to leads, leads to customers. Call to Action tools include newsletter subscriptions, special offers and high visibility promotional content. Reviews, features and user guides to WordPress call to action tools
publicising a website | Introduction
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